An Analytics Solution developed by The Black Puma

E-commerce personalization tools reinvented for traditional retail

Drive profitable shopping missions through hyper-targeted promotions in traditional stores

The fastest-growing retailers use mission-based analytics to bring e-commerce tools to personalize customer interactions in their traditional stores.

Missionizer™

Clusters tickets into Shopping Missions to understand the motivations behind each purchase. Profiles shoppers by purchase category, premium brand sensitivity, and discount behavior.

Shoppertunity™

Our 4R strategic framework, co-developed with leading global CPGs, highlights and prioritizes evolving consumer patterns to unlock the largest value-traps.

1 | Recovery

Reactivate lost shoppers and restore missions, categories, manufacturers and brands.

2 | Ramp-up

Boost sales by upselling lookalike shoppers across missions, categories, and brands.

3 | Retention

Strengthen loyalty with personalized “I-know-you-well” campaigns.

4 | Recruitment

Welcome new shoppers with tailored “Thank-you-for-your-first-purchase” campaigns.

PromoTracker™

Understand the ROI and monitor the effectiveness of each Shoppertunity Campaigns that you've chosen versus historical benchmarks and early-correct underperformers.